This app is for SMMEs at any stage of their development and for Researchers, especially those involved in qualitative research.
For SMMEs
Masutane is resourcing SMMEs through a self-study course that equips them with the knowledge and tools to better understand their current and target customers. This is vital in better identifying their market, communicating effectively, adapting to changing environments and managing risk in launching new products and services. Monthly Mentorship Circles are held and additional information is shared regularly.
The Course covers the following:
· The why and what of market research
· Fundamentals of qualitative and quantitative research
· Timing of when to conduct research
· Defining your brand
· Understanding your customer
· Your competitive landscape
· Understanding your industry
You can test the Course by doing the first two Modules for FREE!
Testimonials
“I think this course is fantastic! I like that the sections are not very lengthy and it keeps one engaged. I also love the quotes at the end of each section.” – Khabo Mnguni
“The app is easy to navigate and use. Applying the theory to my business made it easy to understand the theory. Use of different mediums, text, video and audio helped make the course more interesting and I enjoyed the good use of high quality visuals.” – Bokang Matlosa
For Researchers
Researchers, specifically ‘quallies’, are enriched through monthly Mentorship Circles, development Courses and inspirational conferences. Information on these virtual webinars and courses are posted on this app.
Conferences and events are usually hybrid with both in-person and live streaming options.
Relevant articles highlighting current methodologies and trends are posted regularly.